News Release

 

History

Dr. Forrest M. Smith Jr., M.D., was a long-time pediatrician in San Antonio known for his likeable personality and compassionate bedside manner. In 1963, Dr. Smith saw the amount of time it took his young diaper rash patients to heal, so he set out to do something about the distress the condition was causing babies and their parents alike. He teamed up with two pharmacists, Erwin Batha and Marty Rubin of Royal Pharmacy, and went through recipe after recipe to create the perfect premium blend of ingredients known as Dr. Smith’s Diaper Ointment.

For 45 years, the product’s founders relied on word of mouth and sold the product through Royal Pharmacy in San Antonio. In September 2009, Dr. Smith’s Diaper Ointment was acquired by Mission Pharmacal Company. For more than 60 years, Mission Pharmacal Company has been committed to meeting the unique needs of women throughout all stages of life, identifying unmet health needs in the marketplace, and developing innovative prescription and over-the-counter products to meet them. Dr. Smith’s Diaper Ointment is currently regarded as one of the best diaper ointment creams sold in the U.S. due to its effectiveness and gentleness in helping treat even severe diaper rash.

Distribution

Dr. Smith’s Diaper Ointment is sold in a 2-ounce tub or 3-ounce tube and is sold through a variety of retail outlets and online through drugstore.com and amazon.com. For more information, go to www. doctorsmiths.com. You can also fi nd Dr. Smith’s Diaper Ointment on Facebook and Twitter.
 

 

 

Press Releases

 

DR. SMITH’S® DIAPER RASH OINTMENT AND HELOISE SHARE
TOP 5 LAST-MINUTE HOLIDAY TIPS, TRICKS AND HELPFUL HINTS
Twitter Party to Share More Holiday Hints with Heloise to
Take Place December 21

 

 SAN ANTONIO, TX, December 20, 2011 – Ever consider creating your own unique wrapping paper by tearing out sheets from your children’s coloring books or school artwork? Ever think about using a colorful, unworn scarf to wrap a grandparent’s gift?Dr. Smith’s® Diaper Rash Ointment collaborated with Heloise, the go-to-resource for advice and organization hints, for some last-minute and affordable ideas to help parents get through the last few days of the holidays a little merrier.

Top five ideas to get through to the holiday finish line, and at the same time help save a little money...

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MOMS GATHER TO DISCUSS TOP TIPS TO EASE THE STRESS,
CONTROL THE MESS AND DO THEIR BEST
Dr. Smith’s Diaper Ointment, Heloise and TheMotherhood.com
Partner on Discussion among Social Moms to Share Parenting Tips
 
SAN ANTONIO — Understanding that moms are stressed, and really trying to do their best to keep their babies healthy, Dr. Smith’s Diaper Ointment partnered with Heloise, one of the most famous names in lifestyle advice and helpful hints, and TheMotherhood.com to host a special online discussion for social media moms that took place today, February 24, at 1 pm (EST)...
 
 
 

 

NATIONALLY SYNDICATED COLUMNIST HELOISE
PARTNERS WITH DR. SMITH’S DIAPER OINTMENT
Product Launch Campaign Focuses on Online and Social Media Activities,
Brings Brand to New Generation of Parents
 
SAN ANTONIO — For more than 45 years, Dr. Smith’s Diaper Ointment has been the go-to-ointment for many parents needing help in the fight against stubborn diaper rash and for over 30 years, Hints From Heloise has been the go-to resource for household advice. Now, Dr. Smith’s Diaper Ointment and Heloise are working together to connect the brand with digital-savvy moms and dads. Mission Pharmacal Company is the marketer of Dr. Smith’s Diaper Ointment...
 

 

 

DR. SMITH’S DIAPER OINTMENT LEVERAGES SOCIAL NETWORKS TO TAKE 50,000 ‘BABY STEPS’ TO BENEFIT MARCH OF DIMES®
Dr. Smith’s Diaper Ointment to Donate up to $50,000 to Help Newborns and New Families Across the Country

SAN ANTONIO – On July 13, Dr. Smith’s Diaper Ointment will launch a campaign to take much-needed steps to help improve the health of babies and their moms. The Dr. Smith’s Baby Steps promotion will donate $1 on behalf of every person who “likes” the product on Facebook, with up to $50,000 donated to March of Dimes®. The campaign will run for six months, or until the goal is reached.

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