Authenticity, the FTC, and Honest Disclosure

This blog is run by Mission Pharmacal for its product Dr Smith’s Premium Ointment. The regular content contributors identified as “Premium Parents” have been hired by Mission Pharmacal to produce works for hire.  These are compensated works and are the property of Mission Pharmacal.

However, the content exclusively expresses the opinion of the writers and is their own honest and authentic words and stories. Mission assigns editorial topics and allows the writers creative freedom. Guest contributors are invited guests and are not compensated. Their work is exclusively their opinion. Writers are writing as parents, about personal experiences, and are not intended to be perceived as experts or to replace licensed experts such as medical doctors.

All product reviews are honest, authentic, and reflective of the reviewer’s personal experience with the product. Product reviews are not compensated nor are they required, although product samples are free.  We will disclose any types of rewards, remuneration, sponsorships, and compensation.

Product reviews are written by the actual person they are attributed to, photos are of and by the person they are attributed to or associated with, and reflect the reviewer’s opinion exclusively. The reviews are reflective of the average experience.

Endorsements (in which the person has received cash or an in-kind payment), reviews, testimonials, and content will be clearly distinguished and any special conditions associated with any of these will be fully disclosed, especially regarding compensation.All claims and experiences associated with this product are true and the honest experience of the person sharing them. Al endorsements will reflect the honest opinions, findings, beliefs, or experience of the endorser. Individual experiences will vary.

Comments are unsolicited and uncompensated and represent the commenter’s opinion exclusively.

For an overview of the revised FTC guidelines, please see this press release and its links: http://www.ftc.gov/opa/2009/10/endortest.shtm

In short, all claims are average experiences, can be substantiated,  are true personal experiences and opinions, are not required or influenced, and all material connections will be freely and honestly disclosed. Therefore, This all content is genuine, honest and personal.

We promise to always let you know when, where and how the information came to be. This is our assurance of our respect for you and your right to truthful and authentic information, especially because it pertains to the most important job: parenting a precious child.